ROAST Menu Issue 2
The first two issues of Roast Menu were designed in the style of old English newspapers and American diner menus. It features lots of stories about the food, the coffee and the people who crafts them.
ROAST Menu Issue 4
ROAST (Brunch & Comfort Food) Menu Issue 4
The team at ROAST puts so much work into sourcing their products and ingredients that they want to share their entire journey with their customers. Having worked with ROAST since its origin, a regular menu would not suffice for this task so I designed a magazine layout that could tell their stories while showcasing what each menu looks like in an enticing way. The menu also serves as reading material while customers wait patiently for their orders.
On the Table Menu - 2014
On the Table is a chain of Japanese Fusion restaurants found in leading malls all over Bangkok. They mostly cater to Thai families, therefore picture menus are vital to their business. The main focus here is the photography direction, I wanted to create big-picture spreads of all the different menus in each food category. The graphics style is reminiscent of the Japanese pocketbook graphics style then.
Sanan Seafood Menu - 2016
Sanan is a long-standing family-owned restaurant that wanted to revamp its restaurant and the look of its menu. Since the picture menu became quite popular at the time, they also wanted to photograph all of their famous dishes. They had a lot of content and used three languages on their menu pages so I had to find a way to make the menu as clear as possible. I also wanted to keep their Thai-Chinese heritage but bring it to modern times so I used deep red as their main color and kept a strict grid that was also a reminder of how Chinese characters were written in grids.
Wedding Invitation
The bride and groom wanted something very simplistic but with a French flair. I hand-drew a flower motif and made it a pattern and chose a powder blue that would go well with textured ivory paper and kept that as the only color.